Tobacco Control Lesson 3.3: Tobacco on Screen
Students will analyze the use of tobacco in films, its placement and purpose. This activity is part of TeenNet's Virtual Classroom on Tobacco Control. Click here access to the complete teacher's guide.
Time Required: Varies - roughly 90 minutes to screen a movie (if done in class), and 60 minutes to prepare and upload critiques. Presentation time suggested.
This activity is part of Section 3: Denormalization & Youth Action ofTeenNet's Virtual Classroom on Tobacco Control. Learning objectives for this section as a whole are:
- Understanding how and why the tobacco industry targets youth
- Knowledge and understanding of tobacco’s media and marketing campaigns (movies, television, community events…)
- Examination of tobacco attitudes including municipal, provincial, state, and/or national legislation, sales practices, and smoking rates of local youth populations
- Exploration of avenues and areas for youth involvement and youth action
Written for students. You can add this directly to your class as an assignment!
1. Screen a TV show or movie that is targeted to youth and count the number of times a character is shown smoking, or there is prominent tobacco product placement.
2. Critique why you feel the director had the actor smoke (character, storyline, blatant promo, etc). Discuss if the message would still be the same without the use of tobacco. Post your critique in the Student Writing section of this vritual classroom.
Check out Smoke Free Movies for more info. Can be complete in groups or individually.
- Activity can be completed using one movie viewed as a class, or individually/in groups, viewing different movies
- For a cross-cultural spin, suggest several movies from different parts of the world, and compare and contrast findings.
- Relevant movies (several should be made available or suggested to students) - Access to a TIGed Virtual Classroom